The right platform depends on how many products you sell, how you ship and how much you want to customise.
WooCommerce
A good choice for small and medium catalogues, especially if you already use WordPress and want to manage content and the store in one place.
OpenCart
Light and simple to run, with a clean admin panel. It suits sellers who want a straightforward store without heavy hosting.
Magento
Built for large catalogues, several stores and complex pricing. It needs stronger hosting and a bigger budget.
Custom built
When your selling process is unusual, such as a multi vendor marketplace or custom pricing rules, a custom store built on a framework like Laravel gives you full control.
Before you choose
List your must-have features, payment and shipping partners, and how many orders you expect. Then pick the simplest platform that covers them.