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Seven things every business website needs

A short checklist to review your website against before you spend on marketing.

Seven things every business website needs

A website does not need to be large to work well. It needs to answer a visitor's questions quickly and make the next step obvious. Use this checklist to review your own site.

1. A clear first screen

Within five seconds a visitor should know what you do, where you do it and how to contact you.

2. A layout that works on phones

Most visitors arrive on a phone. Text must be readable without zooming and buttons must be easy to tap.

3. Fast loading

Compress images, avoid heavy sliders and use good hosting. Slow pages lose visitors and rankings.

4. Proof

Show real projects, client names and testimonials. People trust what others say about you.

5. Easy contact

Phone, WhatsApp, a short form and your address should never be more than one tap away.

6. Search friendly pages

Each service deserves its own page with a clear title, description and useful content.

7. A way to update it

If you cannot change your own content, the website goes out of date. A content management system solves that.

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